Table of ContentChapter 1: The Changing Environment for BusinessChapter 2: Communicating StrategicallyChapter 3: An Overview of the Corporate Communication FunctionChapter 4: Identity, Image, Reputation, and Corporate AdvertisingChapter 5: Corporate ResponsibilityChapter 6: Media RelationsChapter 7: Internal CommunicationsChapter 8: Investor RelationsChapter 9: Government RelationsChapter 10: Crisis Communicationtimed-content-client show=”1:30″ VIOPK6GJRZF3/timed-content-client Related products.
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This is completed downloadable Test Bank for Business and Society A Strategic Approach to Social Responsibility 4th Edition O. Ferrell, Ferrell, Debbie and Thorne McAlister Instant Download Test Bank for Business and Society A Strategic Approach to Social Responsibility 4th Edition O. Ferrell, Ferrell, Debbie and Thorne McAlisterView sample:Product Description:BUSINESS AND SOCIETY: A STRATEGIC APPROACH TO SOCIAL RESPONSIBILITY AND ETHICS, Fourth Edition, introduces a strategic social responsibility framework for courses that address the role of business in society.
Social responsibility is presented as the extent to which a business adopts a strategic focus for fulfilling the economic, legal, ethical, and philanthropic responsibilities expected by all its stakeholders. In this fourth edition, the authors present the most up-to-date findings in the field, describe best practices, encourage student decision-making, provide cutting-edge cases, and inspire the application of social responsibility principles to a variety of situations and organizations. The soft cover format is affordable to students and provides more opportunities for instructors to supplement the course content or to further customize the content to meet their needs. Additionally, a comprehensive teaching and learning package ensures that business students understand and appreciate concerns about business ethics, social auditing, corporate social responsibility, corporate governance, sustainability, and a host of other factors involving a global perspective for today's business leaders. Test bank Business and Society A Strategic Approach to Social Responsibility 4th Edition Ferrell Debbie and McAlister Table of Contents:Chapter 1. SOCIAL RESPONSIBILITY FRAMEWORK.Chapter 2. STRATEGIC MANAGEMENT OF STAKEHOLDER RELATIONSHIPS.Chapter 3.
CORPORATE GOVERNANCE.Chapter 4. LEGAL, REGULATORY, AND POLITICALChapter 5. BUSINESS ETHICS AND ETHICAL DECISION MAKING.Chapter 6.
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STRATEGIC APPROACHES TO IMPROVING ETHICAL BEHAVIOR.Chapter 7. EMPLOYEE RELATIONSChapter 8. CONSUMER RELATIONS.Chapter 9.
COMMUNITY RELATIONS AND STRATEGIC PHILANTHROPY.Chapter 10. TECHNOLOGY ISSUES.Chapter 11. SUSTAINABILITY ISSUES.Chapter 12.
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SOCIAL RESPONSIBILITY IN A GLOBAL ENVIRONMENT.